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DefineMe Collaborates with Disney

Launches Disney Princess Ariel fragrance.

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By: Charlie Sternberg

Associate Editor

Indie beauty brand, DefineMe, is collaborating with Disney to launch a range of perfumes inspired by various Disney Princesses. The first to launch is the Ariel fragrance, which will be revealed at BeautyCon in Los Angeles on August 10, 2019 in celebration of The Little Mermaid’s 30th anniversary.   “We were beyond thrilled to collaborate with Disney this past year,” said Jennifer McKay-Newton, CEO and creative director of DefineMe. “Having grown up with and loving all things Disney, the opportu...

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